Our Specialty: Direct Mail Marketing Strategic Planning

Honeycomb Direct Mail has the experience and industry knowledge to help each and every client build the most effective direct marketing campaign possible.

 What does the planning stage include?

The strategic planning stage of a project with Honeycomb Direct Mail includes the following:

• A direct marketing consultation to understand your communication objectives.
• Data analysis to develop customer segments and mailing strategies.
• List rentals (as necessary).
• Copywriting and graphic design advice, end-to-end printing and mail service execution.

Contact one of our Direct Marketing Advisors today to bring your campaign from conception to production.

 What About Other Types of Media?

We understand that there is a time and place for all media options. That’s why our Direct Marketing Advisors work with each client on a one-to-one basis to understand their entire marketing strategy and in turn understand the best way to incorporate direct programs into each project. Our Direct Marketing Advisors will also help you develop a comprehensive program that will work in tandem with other marketing media to create a consistent and effective brand message. Overall, you will be able to develop an unbiased, all-inclusive marketing strategy that produces results.

Our Specialty: High Quality Mail Preparation

Honeycomb Direct Mail has all the internal capabilities to process your mail – including, printing, folding, trimming, inserting, sealing and delivery to the postal authorities. High quality services from beginning to end – that’s our promise!

What Type of Mail Am I Sending?

Our Direct Marketing Advisors have a thorough knowledge of the Canadian and U.S. postal systems and will work with you to determine the best method of delivering your campaigns. We will also work to get you the best possible postage rates.

How Do I Know My Campaign Has Been Sent?

Once your campaign has been inducted to the postal authorities, we will inform you of the mail date and confirm the number of pieces sent. If you ever have any concerns about one of your projects, your Direct Marketing Advisor is always available to answer your questions.

List Acquisition

Navigating Through the Masses

Whether renting or purchasing, making sure that your list is clean, complete and current is integral to a successful mailing campaign.  We have the tools and knowledge to help connect your business with the right customers.

Addressed

A better list means better results.  If you do not have your own mailing list, we can help you to acquire one and determine which strategy will be most effective for your campaign. By using advanced software we are able to segment your list by demographic, age, consumer lifestyle, shopping habits, household income and more.

Unaddressed

If you would prefer not to use a personalized list, we can target your mailing by a specific area or postal code. We can then narrow down your audience even more through a variety of demographic filters including age, geographic location, and average income.

Printing

Our services include:

• Labeling & barcoding

• Inkjet addressing/personalization

• Folding, gluing, perforating, tabbing & inserting

• Polybagging & shrink wrapping

High Quality Digital Print

We offer high quality digital printing in both colour and greyscale. We can print anything from postcards, booklets, letters and envelopes, small posters, and much more! Whether your print is generic or variable we have you covered.

High Speed Inkjetting

We can address your pre-printed newspapers, brochures and magazines using our high speed inkjet printer.

Our Specialty: Ensuring Your Data is Clear, Concise and Valuable

A clean list will help guarantee that your target audience receives your message. Whether you are using a spreadsheet, a transactional database, or your own personal system, Honeycomb Direct Mail will help you update and maintain your customer list(s). This is critical if you want to communicate to your audience in a meaningful way. We understand that your data is valuable and you can rest assured that we will keep it secure.

List Cleaning Services

There are a variety of data services that we offer to help maintain and clean your data:

• National Change of Address (NCOA): Never lose track of a customer again. If your customer moves and registers a change of address with Canada Post, you can still reach them.
• Address Accuracy: Based on who is inputting your data, it might not always be 100% correct. We can make sure that all of your targeted customers are mailable before sending out a piece they won’t receive.
• Merge/Purge: Have more than one list or worried about duplicates? We can make sure that these issues are addressed before you send John Smith 8 of the same letter.

List Sourcing

Don’t have a list of your own? No need to worry, we have all of the necessary tools available to help you build and target the right audience for your campaign.

How do I know if my campaign was a success?

Honeycomb Direct Mail can help you use your data to track the effectiveness of your campaigns. By building tracking mechanisms into your marketing strategy, your campaign’s results will be available to you in real time. This is a huge benefit over traditional mass media. Your marketing and sales capabilities will be enhanced and you can review how well your campaign performed. You can repeat your best efforts, change or eliminate campaigns or target groups with less response. Let us help you track and review your results today.

Direct Mail Marketing is all about meaningful communication and standing out from the crowds. From layout to typography to choosing the right colour pallets, we’ve got what it takes to elevate your direct mail piece.

Here at Honeycomb your message is important to us. Let us help you to stand out and shine!