DIRECT MAIL has the ability to be remembered in a physical and meaningful way. It is the vehicle to drive action to respond to your promotion or prompt a visit your website. It is the space where ideas are shared and meaningful business relationships are formed. Imagine: Your message right there in their hands.

STAND OUT   Sending a simple card can be very effective, but make it interesting. Shapes and textures will always demand attention. Small is fine, but be creative and brighten it up. Go bold because sometimes bigger is better. Whatever you do decide, stand out and be noticed!

THINK CREATIVE   The envelope is an industry standard for good reason. It generates curiosity and it is useful for mailing multiple pieces, but it is not just a vehicle for delivery. It’s a blank canvas with possibility. Use this space to express yourself. Stand out and get noticed!

IDEAS AND OPTIONS

A Simple Card

• Standard Size (most cost effective) :  4×6  ·  4×9  ·  5×8
• Over Size  (a little bit more):  6×10 ·  10×14 · 12×12

An Envelope Mailing

• Standard Size (cost effective):  #10  (4×9)  ·  #9  (4×9)
• Over Size  (a little bit more):  9×12  ·  10×13
• Invite and special sizes available too

More Ideas

Brochures · Catalogues · Reward programs · Flyers

Invitations  · Thank You Cards · Business cards · Event posters

STATS AND FACTS

• 85% of people open mail that looks interesting.
• 81% display direct mail on the fridge, coffee table, or stand.
• 43% ordered a product on line.
• 64 % were prompted to visit a website.
• 47% visited a store in reaction to direct mail.
• Direct mail studies show that people enjoy receiving mail.
• Direct mail is one of the top earners of ROI.
• Direct mail is effective at maintaining meaningful customer relationships.

(statistics compliments of Canada Post survey)

MAIL campaigns can be extremely powerful when working in harmony with your other marketing efforts and digital presence. When all of these elements are working together, success is what you will find.

CONNECTING and creating relationships is the secret to a good healthy business.   Direct mail has the ability to do this in a meaningful physical way.

BE PRESENT  It is about being visible. NEW business relationships do not just happen but are created. Effort is needed to seek out and find those that are in need of your services or could benefit from them. They are out there and you just need to find them.

BE MEMORABLE  Even your presence as a brand is important. Everyone knows what Coca Cola is, not everyone drinks it but you never know who will!

BE RELATIVE  The right list at the right time to the right people is the recipe for the perfect campaign. Whether you have been in business for some time and have your own list or if you need help acquiring the right list our experts can help you to navigate the masses.

STATS AND FACTS

• Direct mail studies show that people enjoy receiving mail.
• Direct mail has the ability to reach demographics that may otherwise be missed.
• Direct mail is physically engaging.
• 64% were prompted to visit a website
• 71% share direct mail.
• 54% engaged in social media.

(statistics compliments of Canada Post survey)

CONNECTING with your best matched audience for you and your business should be an integral part of your campaign. Here at Honeycomb we can make that happen.

HONEYCOMB is a proud CANADA POST Smartmail Marketing™ Partner.  Since its  inception in 1994, Pat Judd and his team have been helping clients all over North America to build and maintain important relationships through direct mail marketing.  With decades of combined knowledge and experience, we have the tools to take you through every step of the process, from list selection and design right through to induction to Canada Post. Here at Honeycomb we are here to help you understand your marketing objective. We can help you find your audience and connect with them.  We are here to help you create a well timed and well budgeted campaign and insure ROI expectations are met.

Speak to one of our Direct Marketing Advisors at Honeycomb and let our years of strategic experience work hard for you. Let’s make your next campaign a successful one.

STATS AND FACTS

• 100% Canadian owned.
• Family operated
• 74% of family businesses report a strong sense of culture and values.
• In business for over 30 years
• Canada Post Smartmail Marketing partner.

HONEYCOMB will work hard to insure that your campaign is done on time and within budget, and with the greatest results possible.