Data Management
Our Specialty: Ensuring Your Data is Clear, Concise and Valuable
A clean list will help guarantee that your target audience receives your message. Whether you are using a spreadsheet, a transactional database, or your own personal system, Honeycomb Direct Mail will help you update and maintain your customer list(s). This is critical if you want to communicate to your audience in a meaningful way. We understand that your data is valuable and you can rest assured that we will keep it secure.
List Cleaning Services
There are a variety of data services that we offer to help maintain and clean your data:
- National Change of Address (NCOA): Never lose track of a customer again. If your customer moves and registers a change of address with Canada Post, you can still reach them.
- Address Accuracy: Based on who is inputting your data, it might not always be 100% correct. We can make sure that all of your targeted customers are mailable before sending out a piece they won’t receive.
- Merge/Purge: Have more than one list or worried about duplicates? We can make sure that these issues are addressed before you send John Smith 8 of the same letter.
List Sourcing
Don’t have a list of your own? No need to worry, we have all of the necessary tools available to help you build and target the right audience for your campaign.
How do I know if my campaign was a success?
Honeycomb Direct Mail can help you use your data to track the effectiveness of your campaigns. By building tracking mechanisms into your marketing strategy, your campaign’s results will be available to you in real time. This is a huge benefit over traditional mass media. Your marketing and sales capabilities will be enhanced and you can review how well your campaign performed. You can repeat your best efforts, change or eliminate campaigns or target groups with less response. Let us help you track and review your results today.