DIRECT MAIL has the ability to be remembered in a physical and meaningful way. It is the vehicle to drive action to respond to your promotion or prompt a visit your website. It is the space where ideas are shared and meaningful business relationships are formed. Imagine: Your message right there in their hands.

 

STAND OUT   Sending a simple card can be very effective, but make it interesting. Shapes and textures will always demand attention. Small is fine, but be creative and brighten it up. Go bold because sometimes bigger is better. Whatever you do decide, stand out and be noticed!

THINK CREATIVE   The envelope is an industry standard for good reason. It generates curiosity and it is useful for mailing multiple pieces, but it is not just a vehicle for delivery. It’s a blank canvas with possibility. Use this space to express yourself. Stand out and get noticed!

IDEAS AND OPTIONS

A Simple Card

• Standard Size (most cost effective) :  4×6  ·  4×9  ·  5×8
• Over Size  (a little bit more):  6×10 ·  10×14 · 12×12

 

An Envelope Mailing

• Standard Size (cost effective):  #10  (4×9)  ·  #9  (4×9)
• Over Size  (a little bit more):  9×12  ·  10×13
• Invite and special sizes available too

 

More Ideas

Brochures · Catalogues · Reward programs · Flyers

Invitations  · Thank You Cards · Business cards · Event posters

 

STATS AND FACTS

• 85% of people open mail that looks interesting.
• 81% display direct mail on the fridge, coffee table, or stand.
• 43% ordered a product on line.
• 64 % were prompted to visit a website.
• 47% visited a store in reaction to direct mail.
• Direct mail studies show that people enjoy receiving mail.
• Direct mail is one of the top earners of ROI.
• Direct mail is effective at maintaining meaningful customer relationships.

(statistics compliments of Canada Post survey)

 

MAIL campaigns can be extremely powerful when working in harmony with your other marketing efforts and digital presence. When all of these elements are working together, success is what you will find.