Honeycomb Fall Specials

• 2 FREE hrs of graphic design*         use code: frg24
• 15% off of printing services              use code: prt24

(limited to one code, single use per customer)

(*graphic design offer is valid with the purchase of any of Honeycombs products or services)

Holiday Schedule

Canada Post is closed on national, provincial and territorial holidays, with no collection or delivery of mail on those days.* However, post offices operated by the private sector will be open according to the hours of service of the host business.

*Regular collection and delivery of mail occurs on provincial Family Day holidays, Louis Riel Day (Man.) and Islander Day (P.E.I.).

View Holiday Schedule

Machinable Mail Advisor

Machineable Mail Advisor is an easy-to-use tool that will help you to ensure that your mail piece meets all of the requirements for sending Lettermail™ / Incentive Lettermail™, Personalized Mail™, Postal Code Targeting and Publications Mail™. Still unsure about what is needed to create a successful campaign? That’s what we are here for! Contact one our experienced Direct Mail Advisor today to get started.

 

 

3 Easy Steps

 

Step 1 – Know Your Audience.

Knowing who your audience is one of the most important steps in a well put together Direct Marketing campaign. Even the most stunning artistic design, upon the most luxurious paper with the offer of a lifetime can not save a campaign from crashing and burning if we are not talking to the right crowd. But have no fear, the 40/40/20 formula is the one rule of the Direct Mail Marketing industry that has held tried and true since the beginning of time and it can be a life saver.

 

     40% Your audience  •  40% Your offer  •   20% The execution

 

If you’ve been in business any length of time you’ll likely already have a customer list. These are the people you want to talk to first. Research has shown that 80% of your business comes from 20% of your customers. You know who they are, what they buy and what they are willing to pay. Talk to them.

Of course every business likes to see new customers. There are plenty of sources out there. Here at Honeycomb, we can help you find the people that match the profile of your best customers.

 

Step 2 – Make The Right Offer.

Now that you know who your audience is, you need to figure out what it is they want from you. It’s much easier to make the right offer when needs are understood. Future purchases are going to resemble what the customer has purchased in the past. This data is incredibly valuable and can assist you in determining which offer will best suit each audience segment. The most basic way to segment a list is by current customers and lapsed customers. It’s simple (2 groups) and effective. It’s easy for you to deliver the message into the right hands to get the right response.

Now that you are armed with this information. What is your best offer that just can’t be refused. Don’t be afraid to lose a bit of profit margin, after all the goal of your campaign is to gain new and happy, loyal customers. Remember to make your call to action, (CTA), the main focal point on your Direct Mail Piece. After all, your offer is specifically for them and you do not want them to miss it.

 

Step 3 – The Execution.

You are now 80% of the way there. You now know who your audience is and you now have a beautiful gift of an offer for them. You just need to figure out how to wrap it up and make it look pretty. The Design and copy writing is so much easier when you know exactly who you are be creating it for.

Here at Honeycomb, our graphics team can help you to create something beautiful and can help get you noticed. Contact one of our marketing advisers today.